Lonzo Ball Joins Michael Jordan and Son Jeffrey Jordan’s HEIR Platform to Launch Athlete Membership NFT

Chicago Bulls guard Lonzo Ball (L) and streetwear designer Don C. Photo courtesy of Heir Inc.

HEIR, a Web3 platform backed by Michael Jordan and co-founded by his son Jeffrey, is launching its first athlete membership NFT with Bulls star Lonzo Ball, Axios has learned.

Details: The NFT collection is in collaboration with Chicago native and renowned streetwear designer Don C. and will launch on June 7 through a mint on Magic Eden’s Launchpad, a Solana-based marketplace.

  • “As an early HEIR investor and one of the most compelling personalities in basketball, Lonzo is the perfect partner … as we transform sports fans to owners,” says Jeffrey Jordan.
  • HEIR launched its first NFTs in March — a collection called “6 Rings” that paid homage to MJ’s six titles. They sold out the initial 5,005 allotment for 2.3 SOL each, worth roughly $221 at the time.

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SOURCE: Axios, Kendall Baker