HEIR, a Web3 platform backed by Michael Jordan and co-founded by his son Jeffrey, is launching its first athlete membership NFT with Bulls star Lonzo Ball, Axios has learned.
Details: The NFT collection is in collaboration with Chicago native and renowned streetwear designer Don C. and will launch on June 7 through a mint on Magic Eden’s Launchpad, a Solana-based marketplace.
- “As an early HEIR investor and one of the most compelling personalities in basketball, Lonzo is the perfect partner … as we transform sports fans to owners,” says Jeffrey Jordan.
- HEIR launched its first NFTs in March — a collection called “6 Rings” that paid homage to MJ’s six titles. They sold out the initial 5,005 allotment for 2.3 SOL each, worth roughly $221 at the time.
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SOURCE: Axios, Kendall Baker
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