YouTube Develops Creator-centric Mobile App, Complete with Crowdfunding Feature

Content creators from YouTube rely solely on advertising revenue, but that will soon change with YouTube’s new creator-focused mobile app that will allow creators to crowdfund their content.  (Photo : YouTube)
Content creators from YouTube rely solely on advertising revenue, but that will soon change with YouTube’s new creator-focused mobile app that will allow creators to crowdfund their content.
(Photo : YouTube)

YouTube wants to keep its content creators happy and is planning to release a new mobile app that will help them make the most of the video-sharing network’s services, with features for crowdfunding and crowdsourcing captions.

In a video titled Creator Preview, the first in a series of training videos that YouTube is slated to roll out in the coming months to inform creators what it is up to, YouTube announced that it is planning to release a mobile app intended for content creators to help them manage their videos right from their mobile devices. The app will include a crowdfunding feature, which will also be available on the web app. The new feature will allow viewers to directly pay their favorite content creators and help viewers diversify their revenue stream that currently depends entirely on advertising.

“I’ve seen how creators have tapped into that to get funds from their fans, contributions and things to go off and make even more amazing things, but the problem is a lot of this funding happens off YouTube. So I’ve been thinking about how we can do this directly on YouTube, allowing fans to fund the creators that they really love,” says (video) Jehan Ratnatunga, product manager at YouTube. Ratnatunga, an independent creator for YouTube himself says he understands the relationship between the creators and their fans.

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SOURCE: Nicole Arce
Tech Times

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