São Paulo, Brazil is quickly becoming a hub for artists. In the past decade, the eclectic city has experienced a renaissance, and more Black Brazilians are being amplified in the creative space.
Igi Lola Ayedun returned to her home country of Brazil after working in Paris’ fashion industry for almost ten years. She was immediately taken aback by the artistic shift. Ayedun’s 2017 move back to São Paulo inspired her to shift from a career in fashion to focus on her work as a multimedia artist.
After renting a large, shared studio, Ayedun would let her friends use the space for art residencies and exhibitions. However, it wasn’t until 2020 that she took another route in her art career.
“The pandemic was a huge crisis for us all. There were no jobs, no exhibition opportunities, and many of my friends started working for delivery apps like Uber Eats,” Ayedun tells Cultured.
Through the hardships of the pandemic, HOA was created.
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SOURCE: TravelNoire, Kelsey Marie