CBS Partners with Allen Media Group to Bring HBCU Sports to 60% of American Households

The Jackson State Tigers celebrate after taking the SWAC Championship, beating Prairie View A&M 27-10 at Veteran’s Memorial Stadium in Jackson, Miss., in 2021. (BARBARA GAUNTT/CLARION LEDGER / USA TODAY NETWORK)

Top Power 5 conferences aren’t the only ones getting more visibility and attention from broadcasters.

On Thursday, CBS announced a partnership with Allen Media Group’s HBCU Go, the largest broadcaster for sports at historically black colleges and universities (HBCUs). The platform will appear on CBS “owned-and-operated duopoly stations.”

Financial terms of the deal were not disclosed.

The partnership, which will run for the 2022-23 season, will elevate HBCU sports to 60% of American households. Media markets will range from San Francisco to New York.

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SOURCE: MarketWatch, Amanda Christovich