Virtual Reality Company Called is Suing Facebook’s Parent Company Meta for ‘Brazenly’ Stealing Its Name produces “multi-sensory live experiences” in “experiential and immersive technologies.” (META)

A company that says it has used the Meta name for more than a decade is suing Facebook’s and Instagram’s parent company for having “brazenly violated fundamental intellectual property rights” with its rebrand last year.

New York-based virtual reality company is suing Meta in Manhattan federal court, according to a complaint made public on Tuesday.

“Facebook has brazenly violated fundamental intellectual property rights enshrined in U.S. law to obliterate a small business, Meta,” attorneys for wrote in the compliant. “Meta stands no chance against the corporate goliath that is Facebook.” was founded in 2010 and produces “multi-sensory live experiences” in “experiential and immersive technologies” at events including including SXSW, Coachella and Cannes Lions, according to the company.

After Mark Zuckerburg announced Facebook’s rebrand as Meta in October 2021, says it approached the social media giant with evidence that it was infringing on’ intellectual property rights. says it’s been granted a trademark for its name.

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SOURCE: New York Post, Theo Wayt