Black-Owned Vodka Company in Houston to Launch on Juneteenth Weekend

General Orders No. 3 is a new Houston-based vodka brand. ( /

Houston’s growing distillery business now has a new player — a Black-owned premium vodka company called General Orders No. 3.

The vodka will launch Juneteenth weekend at the Juneteenth HBCU Alliance Music Fest, a concert and scholarship benefit at 8:30 p.m. June 18 at 713 Music Hall, 401 Franklin. Proceeds from the event will benefit the Texas Southern University and Prairie View A&M University National Alumni Association Scholarship Fund.

General Orders was founded by 10 African American friends and entrepreneurs who are all graduates of Texas Southern University, Prairie View A&M University, University of Texas at Austin, Wiley College, University of Houston and Cornell University. Together, they wanted to produce a Houston-made vodka that celebrates Texas heritage and culture. The vodka takes its name from the birth of Juneteenth, when federal troops arrived in Galveston on June 19, 1865, to order that all enslaved people be freed.

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SOURCE: Houston Chronicle, Greg Morago