If you are a business that relies on out of home media, you’re in the right place. We’ll be taking a look at the top five benefits on how to use it so you can be able to do it for your own business to draw in more customers.
Out of Home Media do not include ads that you see on social media, tv, radio, and in print. They do include posters, billboards, video screens, and so much more. The good news is that you’ll be able to use it to your advantage in your local area.
If you plan on using out of home media, let’s consider these top benefits so you know exactly what to look for. Let’s get started.
It provides a broad reach
Indeed, out of home media does provide a broad reach. It will be noticeable to at least 80 percent of people that pass through posters, billboards, and other forms of OOH. Even with many people not watching TV as they used to or using ad blockers, businesses are taking advantage of this by going out of home.
If you think online advertising is putting nails in the coffin of offline advertising, think again. It may be a competition between the two. But leave it to things like OOH media to have an answer to what the Internet is offering.
Brand awareness that is affordable
Every business wants to build some kind of brand awareness. However, there are those that may be expensive. So for that reason, OOH is one of the more affordable options.
There is a caveat though: some OOH methods are more expensive than others. It’s going to depend on your advertising budget. If you are getting more business, you can reinvest some of the profits and turn it into a bigger budget later on.
If you cannot afford the more expensive OOH mediums, that’s fine. It should inspire you to take what you can and play it to your advantage. If you get more sales, that’s when you can afford things like billboards.
It can target specific audiences
Contrary to popular belief, offline media like OOH can target specific audiences. This will depend on your brand and where you are able to locate your advertisement. For example, if you are a fitness company, you can place it in areas where gyms are nearby.
If you are targeting those who are senior citizens, you can place them in areas like medical facilities or community centers where they do activities regularly. It’s all about location and knowing where the right people hang out.
Not only does this apply to OOH, it also works online. So the universal rule of ‘go with the fish are’ is something that every marketer should do regardless of what medium or channel they use.
Design can be impactful
The design of OOH can play a huge rule. You want to make sure that your design is well organized as well as your written message. If you are able to do that, your OOH will be on point.
Remember, you want your OOH to be short, sweet, and to the point. At the same time, it needs to tell some kind of story.
So if you are able to use video or images, make sure it’s impactful enough to where it presents a strong enough message for your target audience.
It drives engagement
Last but not least, this can drive a lot of engagement by consumers. If and when that does, you know that it’s effective. More people are likely to click on online ads after they have viewed an OOH like a billboard or poster.
For this reason, you can use your OOH to your advantage to direct people to your website or a landing page. To make it even more nifty, you can add a QR code so they can quickly access it. Once again, you want to make sure that it stays consistent with your message.
Online ads by themselves can be effective. But when they work together with OOH mediums, they can form a formidable alliance in drawing in more customers for your business. Who says online and OOH can’t work together to help you?
If you’re looking for ways to benefit from OOH media, these five listed above are a good place to start. It’s important to use it to your advantage. You can put together something based on your budget and see how it works.
In order for it to work more effectively, you need to have the right message and put it in a place where your target audience hangs out. It can also be effective when working together with online platforms.
You now have the power of OOH media in your hands. So use it wisely, even if you’re on a budget.