Vaseline’s New Platform Aims to Help People of Color Get the Skin Care They Need

Hyperpigmentation, vitiligo and keloids are some of the most common skin conditions affecting people of color. But trying to find information on diagnosis and treatment isn’t always easy.

Vaseline has long been a staple in Black medicine cabinets, healing everything from chapped lips to ashy elbows. Now, the company is doing their part to help combat racial inequities in skin care with a platform designed to provide culturally-sensitive solutions for people of color. See My Skin is an online platform that helps users identify their skin condition and provides them with information, treatment options and pictures of what various conditions look like on Black and brown skin. And through a partnership with HUED, a platform that connects people with doctors of color, See My Skin users can also search a directory of dermatologists of color in their area who can help them get the treatment and support they need for their condition.

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SOURCE: The Root, Angela Johnson