Tips to Market Your Application to Intended Users

Once you resolve to embark on your app development quest, you need to be ready to invest much time and effort in it. At first, you should come up with a viable idea, which can be subsequently transformed into a successful application. Then, you should devise a business strategy that can help you effectively outline your goals and figure out which tools you might need to put your app idea into practice. You also need to find a reliable development partner and pick the right tech stack for your project. There also will be a testing stage during which you’ll be running different types of tests across your app to make sure it works smoothly and properly. 

Still, there is also one step you need to take in order to boost your app’s chances of success and set your product apart from others of its ilk. And this step involves marketing your application.  

For more information about app development and companies that can help you with it, go to and check out our ultimate guide. 

Effective Landing Page 

The first thing your users notice when starting to interact with your app is your landing page. So make it look welcoming and effective. Apart from eye-catching and user-friendly design, you want to define it with a memorable headline. Normally, one effective sentence can suffice to impress your users and convince them to stick with your product. 

If your app hasn’t hit app stores yet, it’s a good idea to create a teaser landing page. At this stage you can get the first beta users and make some tentative evaluations of your app performance and its commercial potential.


If you have a business blog, it would be a wise decision to use it to let your subscribers know about your new application. Make sure to outline its benefits and specify how your new product can help users fix their pain points. You may also include a detailed guide explaining to people how to use your app and make the most of it. Provide regular updates on your core services or products to attract more potential users and establish your reputation as a niche expert. Thus, you’ll convince more people to download from you. If you want to immediately reach the largest number of customers possible, you can integrate a business SMS API with your existing system in order to maximize efficiency. This type of gateway API service makes bulk SMS marketing extremely easy, since it adds native bulk SMS capability to existing software and applications. 

Marketing Video 

Lots of appreneurs rely on video marketing techniques to attract attention to their new digital products. Effective introduction video can be your best bet if you want more eyes on your new product. Make sure your video is not only fun, but also informative. As with any marketing video, you should focus on your app value and demonstrate how it can address your users’ needs. 

Ask For Feedback 

Once you roll your app out to the market and first users start downloading it, you should ask them for reviews. Not only will it help convince other users your app is worth a try, but also help you identify the areas which might need further improvement. There are lots of app review websites and dedicated tech blogs out there. Once your users’ positive reviews start to appear there, chances are your app will get more downloads and loyal users. 

Use Social Media 

Social media websites have long stopped to be the means of facilitating communication only. The power of social media enables marketers to effectively promote their products and services. Appreneurs also can use Instagram, Facebook, Twitter, and other platforms to spread the word of their apps. You can do this using your business account, where you can share marketing videos and posts about your app. You can also reach influencers in your niche and ask them to share their opinion about your app and, if possible, recommend it to other users. Such collaborations can really go a long way towards helping you make a splash and garner more attention from intended users.