Sonia Robinson Excels in Male-Dominated Auto Industry After Opening Her Own Auto Service Shop

(Image: Sonia Robinson; SpeeDee Oil Change and Auto Services)

In 2019, Sonia Robinson opened SpeeDee Oil Change & Auto Service in Fort Mill, S.C., after more than six years working as a regional service manager for Mobility Works, a leading dealer of wheelchair-accessible vans.

Robinson wanted to apply her industry experience to business ownership with an established brand. After researching different opportunities and meeting with some of the other franchisees, she knew SpeeDee was the right choice for her because it allows her to offer a full range of oil change and mechanical services that she wouldn’t be able to elsewhere. With Robinson’s background in customer service, owning her own shop lets her focus on building relationships and working with people, which is she loves most about the business.

She has seen excellent growth in her SpeeDee store since opening, reporting 17% growth year over year. But women have not always been so successful in business. In 1972, approximately 4.6% of businesses in the United States were owned by women. As of 2019, women own 42% of companies and that number continues

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SOURCE: Black Enterprise, Nancy E Williams