Jrue And Lauren Holiday Social Impact Fund Advances Efforts to Provide Relief for Black-Owned Businesses and Black-Led Organizations

Amid the uprising for social justice in 2020 following the brutal murders of George FloydBreonna Taylor and Ahmaud Arbery, several athletes stepped up to create initiatives centered on empowering the Black community. Among them were 2021 NBA Champion Jrue Holiday and his wife, former professional soccer player Lauren Holiday, advancing their efforts to support Black-owned businesses and nonprofits financially.

Two years ago, the couple launched the Jrue and Lauren Holiday Social Impact Fund to provide relief for Black-founded businesses and Black-led organizations—in New Orleans, the Greater Milwaukee area, Los Angeles and Indianapolis—that were significantly impacted by the global health crisis. During the 2019-2020 season, Holiday donated a part of his salary to the fund. The purpose behind the initiative was to eliminate socioeconomic inequities, address systemic racism and cultivate pathways for economic mobility.

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SOURCE: Black America Web; NewsOne