Under Armour Announces New Initiatives to Help HBCU Student-Athletes Reach Their Goals

The effort to support young athletes is crucial to their developmental journey, especially during their college career. Under Armour agrees.

The Baltimore-based sportswear giant has announced new initiatives to “improve training and access to sports for teenagers, pledging to help millions of youths by 2030,” according to AD AGE.

“Under Armour is committed to sports at all levels and will continue providing our innovative products to all athletes, while also continuing to offer events and experiences that recognize and elevate athletes as they work towards their daily goals,” a company spokeswoman said.

“We understand that to get to the collegiate level, you need to have access to sport at a young age, which is why we are making this commitment to support more youth athletes on their journey to compete.”

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SOURCE: Black Enterprise, Atiya Jordan