Study Says Face Masks Make People Appear More Attractive

(Photo by Gustavo Fring from Pexels)

Are face masks actually helping some people in the dating scene? Along with helping to curb the spread of COVID-19, researchers from the University of Cardiff find masks may actually make wearers appear more attractive.

Scientists assessed how different types of face masks “changed attractiveness” among a group of 40 men. That process led to the conclusion that blue medical masks increase attractiveness the most wearers. So, maybe grab a few of those before your next date night!

“Research carried out before the pandemic found medical face masks reduce attractiveness – so we wanted to test whether this had changed since face coverings became ubiquitous and understand whether the type of mask had any effect,” says Dr. Michael Lewis, from Cardiff’s School of Psychology and an expert in the psychology of faces, in a university release.

“Our study suggests faces are considered most attractive when covered by medical face masks. This may be because we’re used to healthcare workers wearing blue masks and now we associate these with people in caring or medical professions. At a time when we feel vulnerable, we may find the wearing of medical masks reassuring and so feel more positive towards the wearer.”

“We also found faces are considered significantly more attractive when covered by cloth masks than when not covered. Some of this effect may be a result of being able to hide undesirable features in the lower part of the face – but this effect was present for both less attractive and more attractive people,” the researcher adds.

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SOURCE: Study Finds, John Anderer