How Experienced Entrepreneur Germaine Bolds-Leftridge is Helping Black-Owned Brands Break Into the Hair and Beauty Market

RHOA’s Nene Leakes (l) and Germaine Bolds-Leftridge (Forbes)

A seasoned entrepreneur, Germaine Bolds-Leftridge has become a strong accomplice to diverse business owners in the hair and beauty market.

According to Forbes, she runs GBL Sales, a Maryland-based firm that offers sales and marketing services to niche ethnic beauty brands. She is helping those businesses trying hard to gain business from larger companies that are perhaps competitors.

Bolds-Leftridge has backed Black-owned brands that include Curls Dynasty, Oyin Handmade, and Mielle Organics, according to Forbes and Black Enterprise research.

She works with such diverse brands in several ways. For instance, she helps them build strategies to better sell their products to potential buyers and sellers, offers benefits of working with such brands, and applies actions to help urge retailers to agree to buy from the brands.

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SOURCE: Black Enterprise, Jeffrey McKinney