Nike has signed its first name, image and likeness sponsorship deal with a college athlete, announcing a partnership with UCLA sophomore soccer player Reilyn Turner on Tuesday.
Terms of the deal were not disclosed. Nike said its agreement with college athletes “will include an element that connects back to their local communities.” Nike and Turner are expected to partner soon with a variety of Los Angeles-based nonprofit organizations to encourage young girls to be active and participate in sports.
“I’m so excited to be a part of what Nike is bringing to the future of women’s sport,” Turner said in a statement. “Picking up a ball opened so many doors for me. Playing sports has allowed me to build relationships with people around the world, to go to an amazing school, to be part of a community that means everything.”