“A lot of people get discouraged in the city, like you would never be enough or just becoming a product of the environment,” said Tari Wright. “So, any way we can switch that up. I think this is the perfect way.”
Wright says he used to spend too much time worrying he could only do wrong.
“I had no confidence in myself, especially being like a black man in Philadelphia,” he said. “Like, we don’t get that push, we don’t get that support. So just like, I always thought I was gonna fail.”
Despite this, Wright looked to his daughter, who has autism, for inspiration.
“She was always going to be told that she was not going to be right,” he said. “And Wright is my last name. So I told her to own it.”
Thus, he embraced the wordplay and created “Not Wright Brand LLC,” to push back against the stigma. Today, he sells basketballs, shorts, socks, and a special travel bag.
Wright credits a chance meeting with Roneece Dent at a pop-up event that caused his entrepreneurial spirit to spark.
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SOURCE: 6abc, Matteo Iadonisi