Developing a Biblical Mission, Part 13 (Strategic Christian Leadership #82) with Daniel Whyte III

I am Daniel Whyte III, president of Gospel Light Society International, and this is the “Strategic Christian Leadership” Podcast, Episode 82. The simple purpose of this podcast is to help Christian leaders understand how planning and strategizing is important to carrying out the Great Commission.

Our Bible verse for this episode is Exodus 18:21 which says, “Moreover thou shalt provide out of all the people able men, such as fear God, men of truth, hating covetousness; and place such over them, to be rulers of thousands, and rulers of hundreds, rulers of fifties, and rulers of tens:”

Our quote for this episode is from Seneca, who said, “He who has great power should use it lightly.”

In this podcast, we are going through the fine books: “Advanced Strategic Planning: A New Model for Church and Ministry Leaders” by Aubrey Malphurs, “Deliberate Simplicity: How the Church Does More by Doing Less” by Dave Browning, and “Humilitas: A Lost Key to Life, Love, and Leadership” by John Dickson.

Our topic today is part 13 of “Chapter 4: Developing a Biblical Mission: What We Are Supposed to be Doing” from “Advanced Strategic Planning: A New Model for Church and Ministry Leaders” by Aubrey Malphurs. He continues as follows:


The power of the mission statement is in its brevity and its simplicity, even though it is difficult for it to be both. Often we want to cram too much into the statement. Two questions will help.

Does the mission statement pass the T-shirt or business card test? Is it short enough to fit on a business card? If not, you have committed the sin of information overload. You would do well to remember the statement: “Say more by saying less” or “Less is more!” The most common error is to include a how statement along with the mission statement. Here is an example: Faith Community Church exists to make disciples by loving Christ, loving one another, and living to reach our world for Christ.

The mission statement is “Faith Community Church exists to make disciples.” The how statement, signaled or flagged by the preposition by, is not necessary to the statement of the mission. It provides the strategy for accomplishing the mission. It is important and should be stated but not in the mission statement. Instead, put it in a separate document or statement of strategy. The problem with including the strategy with the mission statement is that it unnecessarily lengthens the mission and renders it less memorable.

Is your mission memorable? A good mission statement is both meaningful and memorable. This is because it is well worded and short. The goal is to be able to walk up to anyone in the church, ask the person to tell you the church’s mission statement, and he or she is able to do it. You should be able to read it, then turn your head away or close your eyes and remember it. Here is one that is not memorable: Trinity Church is a deeply committed community composed of caring men and women who desire to have an impact on southwest Collin County for eternity. We will accomplish this to the glory of God by reaching out to the lost and passionately loving the saved.

This statement would be most difficult to remember. Following is one that is most memorable. Our mission is to know Christ and make him known.


If you do not know the Lord Jesus Christ as your Savior, here’s how.

First, accept the fact that you are a sinner, and that you have broken God’s law. The Bible says in Romans 3:23: “For all have sinned and come short of the glory of God.”

Second, accept the fact that there is a penalty for sin. The Bible states in Romans 6:23: “For the wages of sin is death…”

Third, accept the fact that you are on the road to hell. Jesus Christ said in Matthew 10:28: “And fear not them which kill the body, but are not able to kill the soul: but rather fear him which is able to destroy both soul and body in hell.” Also, the Bible states in Revelation 21:8: “But the fearful, and unbelieving, and the abominable, and murderers, and whoremongers and sorcerers, and idolaters, and all liars, shall have their part in the lake which burneth with fire and brimstone: which is the second death.”

Now this is bad news, but here’s the good news. Jesus Christ said in John 3:16: “For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.”

Just believe in your heart that Jesus Christ died for your sins, was buried, and rose from the dead by the power of God for you so that you can live eternally with Him. Pray and ask Him to come into your heart today, and He will.

Romans 10:9-13 says, “That if thou shalt confess with thy mouth the Lord Jesus, and shalt believe in thine heart that God hath raised him from the dead, thou shalt be saved. For with the heart man believeth unto righteousness; and with the mouth confession is made unto salvation. For the scripture saith, Whosoever believeth on him shall not be ashamed. For there is no difference between the Jew and the Greek: for the same Lord over all is rich unto all that call upon him. For whosoever shall call upon the name of the Lord shall be saved.”

God bless.