Mother-Son Phone Booth Places Them as Winners at Grand Rapids ArtPrize

Christian Reichle and his mom Monica Pritchard won the $50,000 public grand prize for their entry, “Before You Go,” an audio-based installation, at this years ArtPrize. Instagram/ArtPrize

Mother Monica Pritchard said she and her son Christian Reichle didn’t enter the competition to win. But they did for their innovative old phone booth “Before You Go” business on a pedestrian bridge in Grand Rapids.

What is so unusual about this phone booth?

“Before You Go” allows people to listen to advice about life recorded by more than 100 local residents and others.

“I’ve just had a passion for telling peoples’ stories in terms of business, and I’ve been sharing that with my son,” said Pritchard, who works as an executive sales coach. “Christian helped me make it come alive.”

ArtPrize ends Sunday, but people still can experience “Before You Go.” The phone line where the messages are recorded can be accessed by calling 1-(888)-665-2036.

Pritchard and her son won the $50,000 prize.

– Ella Breedlove