NEW DELHI, Oct 15 (Reuters) – U.S. Senator Elizabeth Warren called for breaking up Amazon.com Inc (AMZN.O) and Indian retailers demanded a government probe of the company after a Reuters investigation showed the e-commerce giant had copied products and rigged search results in India.
The Reuters report, reviewing thousands of internal Amazon documents, found that the U.S. company ran a systematic campaign of creating knockoffs and manipulating search results to boost its own private brands in India, one of the company’s largest growth markets.
Wednesday’s report showed that, at least in India, manipulating search results to favour Amazon’s products, as well as copying other sellers’ goods, were part of a formal strategy at Amazon – and that at least two senior executives had reviewed it.
The Reuters investigation drew bipartisan criticism of Amazon from U.S. lawmakers.
Linking to the story on Twitter and Facebook, Warren, a long-time critic of Amazon, said “these documents show what we feared about Amazon’s monopoly power — that the company is willing and able to rig its platform to benefit its bottom line while stiffing small businesses and entrepreneurs.”
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