Steph Curry’s Unanimous Media Signs Deal With Comcast NBCUniversal

NBA star Stephen Curry and his Unanimous Media production label have signed a sweeping, first-of-its-kind talent deal with Comcast NBCUniversal, Variety reports.

The multi-year template agreement is billed as the media giant’s first-ever “global talent partnership.” It counts a dizzying number of first-look development opportunities across the company, including: Universal Studio Group for scripted and unscripted TV projects; DreamWorks Animation for kids and family content; creative and on-camera contributions at NBC Sports; opportunities at NBC News Studios, MSNBC and CNBC; Universal Parks and Resorts; and Comcast’s Xfinity brand.

Insiders valued the deal in the high eight-figure range with a potential upside from producing fees on greenlit content. The agreement was brokered by Jimmy Horowitz, vice chairman of NBCUniversal business affairs and operations. WME represented Curry and Unanimous.

It’s an impressive, if not urgent, move from Comcast NBCU, led by Brian Roberts and Jeff Shell, to secure talent with mass appeal in a landscape littered with blank checks from the streamers. NBCU has always touted its vertical integration program “Symphony,” but the Curry deal looks and feels like an aggressive play to realize the full power of its portfolio.

“While Stephen is a world class athlete, his brand and mission transcends the basketball court. The reach of Comcast NBCUniversal’s diverse portfolio will allow us to collaborate and support Stephen and Unanimous’ goals and ambitions while making compelling and impactful content for a global audience,” said Horowitz. “We aspire to work with creators who want their impact to reach broadly across our content ecosystem, which makes our partnership with Stephen, Erick [Peyton] and the team at Unanimous Media an ideal fit.”

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Source: Yahoo