Amazon Offers to Pay 100% of College Tuition for 750,000 U.S. Hourly Employees

Amazon said Thursday it will offer to pay 100% of college tuition for its 750,000 U.S. hourly employees.

The e-commerce giant is following the lead of other large U.S. companies that are dangling perks such as education benefits or more pay to woo workers in a tight job market.

Starting in January, Amazon said, it will cover the cost of college tuition, fees and textbooks for hourly employees in its operations network after 90 days of employment. It will also begin covering high school diploma programs, GEDs and English as a second language certifications for employees. Operations workers include employees in Amazon’s sprawling network of warehouses and distribution centers.

The benefit will apply to hundreds of education institutions across the country, Amazon said. Amazon previously offered to pay for 95% of tuition, fees and textbooks for hourly associates through its career choice program.

Rival retailers, including Walmart and Target, have also beefed up their education benefits in recent months. Target in August rolled out a program that covers the cost of associate and undergraduate degrees at select schools. Walmart in July said it would pay 100% of college tuition and books costs for associates of Walmart and Sam’s Club.

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SOURCE: CNBC, Annie Palmer