Shedeur Sanders Hopes to ‘Carry on the Family Name’ After Signing With Beats by Dre as Brand Ambassador

Shedeur Sanders | CREDIT: BEATS BY DRE

Shedeur Sanders wasn’t not impressed by his famous dad’s 14 seasons in the NFL and his World Series turn in 1992, he just didn’t see the “magnitude” of the multi-sport athlete’s accomplishments.

“He inspired me a lot, but growing up as his son is different,” Shedeur tells PEOPLE about his father Deion Sanders, who he now plays for as quarterback at Jackson State University, where the pro sports legend, 54, coaches. “Other people see my father as this great man. He plays sports, doing all this on and off the field. But you got to understand, I grew up with him 24/7 so I’m always around him. So I’m not really understanding the magnitude and the impact that he had on this world.”

That’s, of course, changed with time and evolved as Shedeur’s own career in football has taken off. In fact, Shedeur just became the first college athlete to be signed as a brand ambassador by Beats by Dre, the brand announced on Wednesday.

The pairing, which Shedeur calls “real” and “organic” as he grew up using the company’s headphone products, comes after the NCAA decided that student-athletes can now — on an interim basis — earn money from their name, image and likeness.

“People don’t understand how much work and how much time you put into the game,” says Shedeur. “Stay late at the school just going over film, going over plays, as much time and hard work it is that’s put into this and that we’re able to be rewarded now, it feels amazing.”

It’s not hard for Shedeur to stay motivated to keep working hard, as he tells PEOPLE, “you got to carry on the family name.”

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SOURCE: PEOPLE, Lindsay Kimble