Lawsuit Says Johnson & Johnson Targeted Black Women With Talcum-Based Powder Products Linked to Cancer

Pharmaceutical giant Johnson & Johnson marketed its talcum-based powder products specifically to Black women despite evidence showing the products cause cancer, a new lawsuit alleges.

The complaint, filed by the National Council of Negro Women, asserts that the New Jersey-based drug company made Black women a “central part” of its business strategy but failed to warn them about the potential dangers of the powder products it was selling.