On Wednesday, Felix debuted Saysh, which she pitches as a lifestyle brand designed with women in mind. Saysh’s first product, the Saysh One sneaker, retails for $150 and is currently available for preorder in three colors. Other products are in the works, according to the company’s website.
Customers are also able to buy membership to the “Saysh Collective,” which comes with workout videos and occasional interactions with Felix. An annual membership costs $150, while a monthly pass goes for $10.
The announcement comes after Felix finished second in the 400 meter at the U.S. Olympic Track and Field trials this past weekend, clinching her spot in the Tokyo Olympics. Felix is the most decorated female track and field star in U.S. history.
Time first reported on Felix’s shoe launch. In an interview with the magazine, Felix said the women’s footwear market is underserved, and that the mentality has often been to “shrink it and pink it.”
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SOURCE: CNBC, Lauren Thomas