A recently released report entitled The State of Virtual Events 2021 looked at the experiences of 100 leading brands that ran over 20,000 online events in the last year. This study explored these brands’ thinking around online events as they have made the “great pivot” to utilize this option more and more. We can learn a lot from this study about hosting online church events.
Like your church and mine, we are all trying to figure out how this new online world will impact our churches moving forward. As I delved into the report, I found there were a number of lessons that we could pull out to apply to our own operations as we look to the future. The report examined 100 leading brands and the lessons they have learned from running online events of various kinds over the last year. The events included webinars, online summits, online conferences, and various virtual sales, marketing, and communication efforts.
One of the things that jumped out at me in this report was that 51% of the respondents reported that they had hosted their first virtual event in the last 12 months. This made me lean in, because so many churches across the country have made their pivot to online church events for the very first time since the pandemic rolled out in March 2020. The entire world is figuring out how to work more online, and while some of us have been leading online church events for ten plus years, many churches are experiencing this new online reality for the first time.
58% of the people surveyed in this report believe that they will invest more in online events as they look to 2021 and beyond. That is probably due to the fact that these two statistics together led me to conclude that we need to extract lessons from the marketplace to apply to online church events.
As we continue to work out what it means to be a “hybrid church”, which many of us are leaning towards in this current culture, it really does feel like we have all made the pivot to online; but now we are asking ourselves, what next?
In those few days in March 2020, we jumped in and implemented a tremendous amount of infrastructure to work out how to present church online. Many churches started by adding midweek content, communication, and connection events, but have since dropped those or have experimented with new things. However, we are now at the stage where we are looking up over the horizon and trying to assess how to navigate the world into this next reality.
In the last week alone, I have held multiple conversations with church leaders around this issue. Recently, I was talking to a senior leader who wanted to get back to a world where they did not have to worry about online church events. After serving the church for multiple decades, this leader finds the recurrent nature of preparing timely messages for a mid-week video shoot unsettling, and even after a year has been unable to settle into the rhythm of creating online content.
I have also received feedback from an executive pastor who is attempting to balance the staffing and financial resources required to successfully present both online church and in-person services.As the pastor was trying to reorganize their team and think through priorities, they found it difficult to make effective leadership decisions in this intra-COVID-19 time.
I recall speaking to a staff leader who was passionate about the early gains they have seen in their particular ministry area because of their online offerings. Although online church events were reaching more people than ever before and seeing people take steps closer to Jesus, the staff leader was afraid that the church leadership was going to drop these learnings and new areas of ministry prematurely.
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Source: Church Leaders