Michael Brown on Five Takeaways from the New ‘Satan Shoes’ Publicity Stunt

The announcement of rapper Lil Nas X’s limited edition, Satan Sneakers, has created a media firestorm, which was the most obvious goal of the campaign. After all, how much money can be made from a run of 666 sneakers, all allegedly featuring a drop of human blood? Yet there are practical takeaways from this publicity stunt.

First, while the sneakers will be here today and gone tomorrow, we must not underestimate Lil Nas X’s influence on children in general. Rather, as reported by NPR on January 5, children are his “core audience right now,” and by children, NPR meant little children.

I’m talking about children who watch Sesame Street. (Check out this video of the rapper appearing on Sesame Street and performing with the Muppets.) I’m talking about elementary school children.

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SOURCE: Christian Post, Michael Brown