Parkland Survivor David Hogg and William LeGate Announce Launch of New Pillow Company to Rival MyPillow CEO Mike Lindell

William LeGate, right, and David Hogg, left, have teamed up to form a pillow company

Parkland school shooting survivor and gun control advocate David Hogg plans to launch his own pillow company with the goal of competing against embattled bedding company MyPillow.

The idea was posed to Hogg, 20, in a tweet from entrepreneur William LeGate on Thursday that questioned whether the duo should start a pillow company to “put MyPillow out of business.”

The CEO and founder of MyPillow, Mike Lindell, is a vocal supporter of Donald Trump and has repeatedly promoted false claims of fraud about the 2020 presidential election.

“Mike the ‘my pillow guy’ … This pillow fight just got very real,” Hogg tweeted on Thursday.

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Though it might have initially seemed like a joke, Hogg later said that he was serious about the business venture. He tweeted a list of goals for the future company, which included supporting progressive causes and hiring formerly incarcerated Americans.

“The website will be up in a couple weeks we are very much in the early stages right now,” Hogg said. “But we really are doing this if you have cool name ideas dm me- we think we have one but we are still open.”

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SOURCE: NBC News, Doha Madani