Cowboys QB Dak Prescott Signs Long-Term Deal with Bud Light

Credit: Reuters

Dak Prescott can now toast one new contract as he waits for another – and he’ll surely toast by sipping an Anheuser-Busch product.

“He’s signing a long-term deal with ‘America’s beer,” a source tells Sports Business Journal, “before he signs one with ‘America’s Team.”

That’s right. The Dallas Cowboys QB, who will be involved in negotiations with his NFL team regarding a long-term contract that both sides insist they desire, has closed a deal to be a spokesman for Anheuser-Busch InBev and their products, which include Bud Light and “possibly some of the brewer’s rapidly expanding portfolio of hard seltzer brands,” SBJ reports.

There is big money to be made via the Cowboys, of course. Prescott played last year on the franchise tag at $31.4 million (guaranteed, so he got paid despite his season-ending injury sustained in Week 5) and he can be tagged again, with his salary for 2021 at about $38 million. Last year, as was first to report, Dallas offered Prescott a five-year deal worth $35 million APY with guaranteed money nearing $110 million. (Prescott’s agent, Todd France, declined, pushing for a shorter-term deal.)

In the meantime, there is big money to be made as a corporate spokesman. Prescott’s other sponsorships have included Pepsi, Beats, PlayStation, Sleep Number and Dannon, AT&T, Adidas, Beats by Dre to Campbell’s Soup, 7-Eleven, New Era, Citi and Direct TV.

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SOURCE: SI, Mike Fisher