A family media watchdog group that normally releases an annual list of the best and worst television advertisers has this year released a list of worst and best advertisers of the past quarter-century.
In honor of its 25th anniversary, the Parents Television Council has released its list of the “Best and Worst TV Advertisers of Past 25 Years” Wednesday.
The list of best advertisers recognizes “those companies that have consistently and steadfastly demonstrated a corporate commitment to sponsoring TV programs that are generally safe for both adults and children to watch.”
On the other hand, those on the list of worst advertisers have “unfailingly sponsored programs containing volumes of sex, violence, and/or profanity.”
“Businesses demonstrate their corporate values not so much by their words, but by their deeds,” PTC President Tim Winter in a statement.
“This especially includes the TV programs they choose to sponsor. Not only does adopting and abiding by a strong media-buying standard improve the entertainment media landscape for children and families, there is immense financial benefit to the corporation for doing so.”
Walmart took the top spot on the list of best advertisers, followed by Coca-Cola and its brands, which include Dasani, Smart Water, Simply Orange and Minute Maid.
Procter & Gamble was recognized as the third-best advertiser of the past quarter-century. Procter & Gamble products include Always, Bounty, Charmin, Crest, Dawn, Downey, Febreze, Gain, Gillette, Head & Shoulders, Olay, Oral-B, Pampers, Luvs, Pantene, Tide and Vicks.
General Mills came in fourth on the “best” list. Its products include Betty Crocker, Yoplait, Colombo, Totino’s, Pillsbury, Old El Paso, Haagen-Dazs, Cheerios, Trix, Cocoa Puffs and Lucky Charms. Ford, a prominent American auto manufacturer, rounded out the top-five.
Smuckers, the parent company of Jif, Crisco, Hungry Jack, Dunkin’ Donuts, Meow Mix and Milk-Bone, came in sixth on the “best” list, followed by TJX and its brands, TJ Maxx, Marshalls and Home Goods.
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SOURCE: Christian Post, Ryan Foley
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