Nestle SA is adding faux tuna to its growing plant-protein portfolio as the world’s largest food company expands beyond vegan burgers.
The tuna alternative, based on pea protein and wheat gluten, will first be sold in Nestle’s home market of Switzerland, under its Garden Gourmet brand, at the end of August.
While the plant-based seafood industry lags the faux meat and dairy markets — perhaps because fish itself is already considered a healthy alternative to red meat — Nestle is joining an increasing number of competitors trying to win the category. Impossible Foods Inc. said last year that it’s working on fishless fish, while Conagra Brands Inc.’s Gardein sells frozen plant-based fish fillets. Private equity-backed Good Catch makes tuna and crab cakes from legumes.
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SOURCE: Bloomberg, Corinne Gretler