The Hallmark Channel, which bills itself the “country’s leading destination for quality family entertainment,” apologized Sunday for removing an ad from Zola.com that features two brides kissing and has reinstated it after backlash from gay rights advocates.
The ad was initially removed after Hallmark heard the complaints of activists who requested that its content remain friendly to conservative families.
“Earlier this week, a decision was made at Crown Media Family Networks to remove commercials featuring a same-sex couple. The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision,” Mike Perry, president and chief executive of Hallmark Cards said in a statement.
“Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused,” he ended.
Zola, a wedding website service, had a series of six commercials for the Hallmark Channel which debuted on television Dec. 2, The New York Times reported. One of the ads featured the lesbian couple which prompted protest from conservative group One Million Moms.
“The Hallmark Channel has always been known for its family friendly movies. Even its commercials are usually safe for family viewing. But unfortunately, that is not the case anymore,” the group said in a petition.
“Recently, One Million Moms received concerns about Hallmark airing a commercial from Zola.com in which two lesbians are shown kissing at the end of their wedding ceremony. Similar concerns from regular viewers are posted on an online complaint board for the Hallmark Channel,” the group said. “Shame on Hallmark for airing commercials with same-sex couples.”
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SOURCE: Christian Post, Leonardo Blair