International Media Ministries Using Consumerism as a Conduit for Connectivity and Christ

Priscilla Du Preez via Unsplash

Christmas is coming. You know what that means; it’s the time of year we all gather together to complain about consumerism. Thanks to ever-present ads and social media pressure, the downsides seem clear. But according to Denise Godwin of International Media Ministries (IMM), so are the benefits.

Global access to technology increases each year as millions join the Internet, get their first smartphones, or join social media. Read more about that increase here. That technology is a powerful force for connections. While advertisers are using that power to sell, Christians are using it to share the Gospel.

Media for the Gospel

For IMM, media drives outreach.

“I think, sometimes we hear a lot of negativity about consumerism and I doubt many of us need more stuff, but we’ve taken the idea of media and made it an opportunity to connect to people and connect them to Christ…People really all over the world are searching for connection,” Godwin says.

IMM uses social media, video, and film to reach Africa, Europe, the Middle East and Eurasia. The content is created in almost 70 languages.

Click here to read more.

SOURCE: Mission Network News, Kali Katerberg