The Always brand of feminine hygiene products is removing the Venus symbol from its packaging to be more “inclusive” of men who identify as women and women who identify as men.
“For over 35 years Always has championed girls and women, and we will continue to do so,” the company told USA TODAY in a statement. “We’re also committed to diversity and inclusion and are on a continual journey to understand the needs of all of our consumers.”
Always is a brand of Procter & Gamble.
“We routinely assess our products, packaging, and designs, taking into account a variety of inputs including in depth consumer research, to ensure we are meeting the needs of everyone who uses our products. The change to our pad wrapper design is consistent with that practice,” the statement added.
The change will apply to the wrapping around the individual sanitary pads and not the outer packaging on Always products. Women will see this change to their products starting in December.
On Saturday, the Daily Mail reported that a trans activist using the pseudonym Melly Boom had sent a message to the company via Twitter inquiring why they thought it “imperative” to put the female symbol on their sanitary products.
That particular tweet read: “There are non-binary and trans folks who still need to use your products too you know!”
Meanwhile, feminist campaigner and author Julie Bindel blasted the company’s move.
“Removing the female symbol from sanitary towel packaging is basically denying the existence of women,” Bindel told the Daily Mail.
“We’re now moving toward the total elimination of women’s biology. The women’s symbol has been used by feminists for decades. This is pure cowardice and virtue signaling from these big corporate brands who are capitulating to the trans agenda.”
Click here to read more.
SOURCE: Christian Post, Brandon Showalter