PODCAST: The Textbook on Persuasion, Part 2 (Strategic Christian Leadership Podcast #54 with Daniel Whyte III)

I am Daniel Whyte III, president of Gospel Light Society International, and this is the “Strategic Christian Leadership” Podcast, Episode 54. The simple purpose of this podcast is to help Christian leaders understand how planning and strategizing is important to carrying out the Great Commission.

Our Bible verse for this episode is 1 Timothy 3:1-7 which says, “This is a true saying, If a man desire the office of a bishop, he desireth a good work. A bishop then must be blameless, the husband of one wife, vigilant, sober, of good behaviour, given to hospitality, apt to teach; Not given to wine, no striker, not greedy of filthy lucre; but patient, not a brawler, not covetous; One that ruleth well his own house, having his children in subjection with all gravity; (For if a man know not how to rule his own house, how shall he take care of the church of God?) Not a novice, lest being lifted up with pride he fall into the condemnation of the devil. Moreover he must have a good report of them which are without; lest he fall into reproach and the snare of the devil.”

Our quote for this episode is from William Arthur Ward. He said, “The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.”

In this podcast, we are going through the fine books: “Advanced Strategic Planning: A New Model for Church and Ministry Leaders” by Aubrey Malphurs, “Deliberate Simplicity: How the Church Does More by Doing Less” by Dave Browning, and “Humilitas: A Lost Key to Life, Love, and Leadership” by John Dickson. If you enjoy this podcast, please feel free to purchase a copy of these books from our website podcastpulpit.com.

Our topic today is part 2 of “The Textbook on Persuasion” from “Humilitas: A Lost Key to Life, Love, and Leadership” by John Dickson. He continues as follows:

That said, Aristotle acknowledged that we are all emotional beings with real needs and individual personalities, and it is a foolish persuader who thinks she can capture an audience by logic alone. Some of our biggest decisions in life—the house we buy, the job we take, the partner we marry—are made with both logos and pathos. That which is true, argued Aristotle, will also be beautiful and compelling.

But logos and pathos are only two factors influencing our readiness to accept a new message. There is also a social and ethical dimension that the ancient philosopher called ethos. On the speaker’s side, ethos is her ability to convey integrity, truthfulness and believability. On the hearers’ side, ethos refers to all of the social factors that influence their willingness to accept the messenger and her message as worthy of trust. It is a simple fact of social psychology that we tend to believe people we like and trust; moreover, whom we find ourselves liking and trusting in the first place is itself hugely influenced by our upbringing, education, social class, circle of friends and so on.

If I told you that I thought you came across as “a little self-important” in a recent meeting, it would probably have limited effect, since you don’t really know me and have only a partial feeling about my trustworthiness. But if your closest friend and colleague said the same thing, you are unlikely to dismiss it. The same words may be used by both of us; the same evidence may be presented; but, somehow, the words of the trusted friend are much more compelling. Aristotle put it like this: “We believe good-hearted people to a greater extent and more quickly than we do others on all subjects in general and completely so in cases where there is not exact knowledge but room for doubt.”2 What we now call the “sociology of knowledge” Aristotle put his finger on more than two thousand years ago.



If you do not know the Lord Jesus Christ as your Savior, here’s how.

First, accept the fact that you are a sinner, and that you have broken God’s law. The Bible says in Romans 3:23: “For all have sinned and come short of the glory of God.”

Second, accept the fact that there is a penalty for sin. The Bible states in Romans 6:23: “For the wages of sin is death…”

Third, accept the fact that you are on the road to hell. Jesus Christ said in Matthew 10:28: “And fear not them which kill the body, but are not able to kill the soul: but rather fear him which is able to destroy both soul and body in hell.” Also, the Bible states in Revelation 21:8: “But the fearful, and unbelieving, and the abominable, and murderers, and whoremongers and sorcerers, and idolaters, and all liars, shall have their part in the lake which burneth with fire and brimstone: which is the second death.”

Now this is bad news, but here’s the good news. Jesus Christ said in John 3:16: “For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.”

Just believe in your heart that Jesus Christ died for your sins, was buried, and rose from the dead by the power of God for you so that you can live eternally with Him. Pray and ask Him to come into your heart today, and He will.

Romans 10:9-13 says, “That if thou shalt confess with thy mouth the Lord Jesus, and shalt believe in thine heart that God hath raised him from the dead, thou shalt be saved. For with the heart man believeth unto righteousness; and with the mouth confession is made unto salvation. For the scripture saith, Whosoever believeth on him shall not be ashamed. For there is no difference between the Jew and the Greek: for the same Lord over all is rich unto all that call upon him. For whosoever shall call upon the name of the Lord shall be saved.”

God bless.