Poll Says Americans Have Shifted Dramatically on What Values Matter Most

A large crowd attends D-Day event in Conneaut, Ohio, on Aug. 17. Some 61% of Americans polled in a new survey cited patriotism as very important to them, down 9 percentage points from 1998. PHOTO: WARREN DILLAWAY/THE STAR-BEACON/ASSOCIATED PRESS

The values that Americans say define the national character are changing, as younger generations rate patriotism, religion and having children as less important to them than did young people two decades ago, a new Wall Street Journal/NBC News survey finds.

The poll is the latest sign of difficulties the 2020 presidential candidates will likely face in crafting a unifying message for a country divided over personal principles and views of an increasingly diverse society.

When the Journal/NBC News survey asked Americans 21 years ago to say which values were most important to them, strong majorities picked the principles of hard work, patriotism, commitment to religion and the goal of having children.

Today, hard work remains atop the list, but the shares of Americans listing the other three values have fallen substantially, driven by changing priorities of people under age 50.

Some 61% in the new survey cited patriotism as very important to them, down 9 percentage points from 1998, while 50% cited religion, down 12 points. Some 43% placed a high value on having children, down 16 points from 1998.

Views varied sharply by age. Among people 55 and older, for example, nearly 80% said patriotism was very important, compared with 42% of those ages 18-38—the millennial generation and older members of Gen-Z. Two-thirds of the older group cited religion as very important, compared with fewer than one-third of the younger group.

“There’s an emerging America where issues like children, religion and patriotism are far less important. And in America, it’s the emerging generation that calls the shots about where the country is headed,” said Republican pollster Bill McInturff, who conducted the survey with Democratic pollster Jeff Horwitt.

At the same time, the survey found a few points of unity. A majority of Americans are very or somewhat satisfied with the economy, but two-thirds say they aren’t confident the next generation will be better off than the current one. Large majorities also rated tolerance for others as a very important personal value.

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Source: Wall Street Journal