The best way to reach a family is through their children because kids call the shots. Mom may drive to the restaurant, but her 9-year-old daughter decides which restaurant they are driving to.
Dad may buy the movie tickets, but his 7-year-old son will decide what movie they will see.
Mom may push the cart down the cereal aisle, but her 10-year-old son will decide what cereal they choose.
Disney Knows the Best Way to Reach a Family
Disney is producing some major hits for the theater: Toy Story 4, Aladdin, The Lion King, Frozen 2, Star Wars: The Rise of Skywalker, Mulan, and Jungle Cruise.
All of these are family-friendly films. In other words, families go together to see them. But guess who will decide which of these movies they will see? The children.
From the grocery store aisle to the movie theater to the clothes store to the vacation destination to the restaurant, kids call the shots.
Growing Churches Know the Best Way to Reach a Family
This also applies to the church they attend. Mom and dad can enjoy the service, but if their children don’t have a good experience, they won’t be back.
A church may have a great pastor that brings dynamic messages for mom and dad, but if the teacher in the kids’ area is boring, they won’t be back.
A church may have amazing praise and worship, but if the kids’ music is outdated, they won’t be back.
This is especially true with Millennial parents. Their parenting style is a collaborative one. They involve their children when there is a decision to be made.
Millennial parents also spend more time with their children than any previous generation. Fathers are spending 59 minutes a day with their children. This is compared to only 16 minutes a day in the 1960’s. Millennials are investing major time in their children. And if you want to reach families, then you’ve got to capture the attention and heart of their children.
Click here to read more.
Source: Church Leaders