Black Church Leadership and Family Conference Reaches Out Across Generations

William “Duce” Branch had the audience’s attention as he rapped about eschatology at the 2019 Black Church Leadership and Family Conference at Ridgecrest, N.C. Photo by Diana Chandler

RIDGECREST, N.C. (BP) — William “Duce” Branch rapped about eschatology at the Black Church Leadership and Family Conference, incorporating rhyme, rhythm and bounce.

“Today feels beautiful. I wanted you to know, about a rescuer who can stop the funeral. He’s beautiful…. Controls this life, and the next. He can take a life falling apart, tighten it up like a hex key.”

Branch, an assistant professor of preaching and Bible at Southeastern Baptist Theological Seminary, calls himself “the ambassador” and admits to being a preacher using rap as a disguise. He ministered to adults of all ages during the Tuesday evening worship at the conference held July 22-26 at Ridgecrest Conference Center in Ridgecrest, N.C.

“In other words,” Branch said, “eschatology … is to motivate present faithfulness and hope when we think about the end. Eschatologically we say this is just a preview, but I’m glad there’s more to come.”

Rapping was among many techniques including expository and topical preaching, biblical exposition, educational seminars, cerebral and recreational games, Centrifuge, arts and crafts, and other events that ministered to adults, youth and children. “To All Generations: Faithfulness, forgiveness, favor, forever,” was the theme of the event with daily activities beginning at 6:15 a.m. and ending as late as 11 p.m.

The mix of technique and form effectively shared the Gospel with all ages, conference convener Mark Croston told Baptist Press Tuesday (July 30.

“The conference this year was awesome,” said Croston, national director of black church partnerships with LifeWay Christian Resources. “None of my preaching professors could rap like ‘the Ambassador,’ William ‘Duce’ Branch.

“Our millennial outreach is growing,” Croston said. Young adults “had a fantastic time with some of our new program additions: game night, Karaoke & Crucial Conversations and Christian Yoga.”

Click here to read more.
Source: Baptist Press