Pastor Matt Rogers Shares 6 Keys to Reproducing Normal-Size Churches

Matt Rogers is a pastor at The Church at Cherrydale in Greenville, South Carolina. He has a Ph.D. in Applied Theology from Southeastern Baptist Theological Seminary, an M.Div. from Southeastern and an M.A. in Biblical Counseling from Gordon-Conwell Theological Seminary.


Language of sending is common in evangelical vernacular in recent years. Church planting initiatives rank at the top of the agenda of denominations and networks throughout North America. It’s exceedingly clear that lasting change in the evangelization of North America requires far more healthy, faithful churches than we currently have. But what part does the normal church play in getting us there?

Granted, “normal” is a vague word—loaded with assumptions and baggage. For the sake of conversation, let’s define “normal” based on church size alone and provide a simple metric. The normal church in North America is a church with fewer than 200 people in attendance on any Sunday. Some would go further and suggest that the normal church is far smaller, something akin to an average Sunday attendance of 75 people. But for our purposes the threshold of 250 will suffice. Others note that many of these small churches have aberrant doctrine, anemic leadership, and divisive congregations. This point is hard to argue, yet it’s overly simplistic and naive to suggest that this reality is the only rationale for the size of a church. Thousands upon thousands of these churches—in which the Bible is taught, the gospel is proclaimed, and disciples are made—need to know how to reproduce. Here are a few suggestions.

Die to the Inferiority Complex

The first key for the average church to reproduce is mental. We must die to the belief—stated or assumed—that our normal churches are inferior to a few megachurches and their prominent pastors. We praise God for those in positions of cultural influence and we should pray for them and their flocks, but we must not measure our efforts against theirs. What’s more, we can’t assume that reproduction requires that our church cross some minimum size threshold, budget surplus, or modicum of church health in order to reproduce. All churches can, and should, reproduce.

Recognize Unique Potential

Certainly large churches possess a muscle mass that can make reproduction possible on a grand scale, but the normal-size church should leverage its unique potential to reproduce just as well. Smaller churches can embrace the unique agility and familial culture that is often seen in such congregations. Decisions in smaller churches that are led well can happen far quicker, and the implementation and communication of these objectives can be streamlined to achieve the desired goal. Smaller churches with reproductive DNA can target a location, perhaps an untapped geography across town, and rally their church family to telescope their prayers and effort to that location in a way that’s simply different than the megachurch operating on 12 campuses with 10,000 in attendance each Sunday. Once sent, the church plant and planters can be loved and cared for by the average church with a family ethos that is pervasive among the church itself.

The reality is that these normal-size churches can’t reproduce alone, at least not with any degree of regularity. They will need other churches to join with them in this venture. This is the beauty of collaborative work: It provides an inroad for normal-size churches to re-envision the type of associationalism that led to the formation of denominations and networks in the first place. Rather than tribalism or brand loyalty, normal-size churches intent on reproduction seek out other like-minded churches for collaborative work that leverages the cumulative strengths of each. One church might target a location, another might provide a planter catalyst, yet another might lead the charge for prayer and evangelism in that place. This type of collaboration provides a quality outworking of the vision of unity Jesus intended for his people.

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Source: Christianity Today