Internet giant Google has initiated a new policy requiring pro-life pregnancy centers and abortion clinics to get “clearance” before they can advertise through the search engine.
Health clinics and organizations that want to run ads through Google using keywords relating to abortion in the United States and the United Kingdom now must first be “certified” by the left-leaning tech giant “as an advertiser that either provides abortions or does not provide abortions.”
“If you are not certified, you won’t be able to run ads using keywords related to getting an abortion,” the company said in an announcement of its new policy.
Google’s announcement comes days after receiving complaints from Democratic lawmakers about the impact that pro-life crisis pregnancy centers, which try to encourage women not to abort their unborn babies, are having through Google advertising.
According to Google, an advertiser will be considered one that provides abortions only if they provide abortions at their own facilities. These would include advertisers such as hospitals, abortion clinics or physicians offices.
Meanwhile, Google will consider an advertiser to be a non-provider if they don’t provide abortions at their own facilities.
“This may include organizations that provide pregnancy tests, ultrasounds, abortion counseling, general abortion information, abortion referrals, or that otherwise serve pregnant women but do not provide abortions,” the announcement reads.
“For the purposes of abortion advertiser certification and disclosure policy requirements, this may also include advertisers promoting non-service-based abortion content — for example, books about abortion or perspectives on abortion.”
Depending on how an advertiser is certified, Google will generate disclosures for advertisements.
Abortion advertisers will be labeled as “provides abortions” or “does not provide abortions.”
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SOURCE: Christian Post, Samuel Smith