Pro-life activist Abby Johnson, a former Planned Parenthood clinic manager who wrote the popular memoir-turned-movie Unplanned, will be the face of a new clothing line for pro-life professionals.
Johnson, the author of a memoir that was the focal point of the 2019 movie “Unplanned,” has been named global ambassador for Culture of Life 1972, whose owners hail as the only pro-life fashion brand in the United States.
COL1972 was launched earlier this year in the lead up to the 2019 March for Life by conservative homeschool mother and children’s author Carla D’Addesi and her three daughters in Pennsylvania.
COL1972 vows to give 10 percent of its proceeds to organizations that work to protect a “culture of life,” including March for Life and Students for Life of America.
Johnson, who is expecting her eighth child in two weeks, will be the namesake of the brand’s first line of professional women’s clothing.
“We look around and we see companies say, ‘This is ethically sourced.’ A lot of these companies that claim to be ethically sourced are donating to America’s biggest abortion provider, which is incredibly unethical,” Johnson told The Christian Post.
“We want to have ethically sourced fashion that is actually going to protect women and their children. Momentum is growing within the pro-life movement and we see all these heartbeat bills being passed. People want alternatives.”
COL1972 aims to serve as a clothing and accessory alternative for pro-life women who are disappointed that popular brands like Gap, Ann Taylor, Nike, Macy’s, Levi Straus and Dockers support abortion organizations such as Planned Parenthood.
“I spend a lot of time at speaking events and pro-life events, even going to church. I spend a lot of time in dressier, professional clothing,” Johnson explained. “There is just not any pro-life options out there that supports that pro-life movement.”
In the first few months of COL1972’s existence, the company has largely focused on selling casual clothes that appeal to millennials. But Johnson’s new line that will be unveiled in late June at the Pro-Life Women’s Conference in New Orleans, Louisiana, will feature options like button-down blouses, dresses, skirts, cardigans, and lightweight sweaters.
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SOURCE: Christian Post, Samuel Smith