Trader Joe’s Now Has a YouTube Channel

Fair Oaks, California, USA – July 23, 2011: Shoppers going in and out of Trader Joe’s grocery store on a sunny summer day. Trader Joe’s is a privately held chain of specialty grocery stores .The first Trader Joe’s store opened in Pasadena, California in 1967 and today there are over 360 stores in 29 states.

There’s a lot to love about Trader Joe’s—ridiculously good frozen food (looking at you, cauliflower gnocchi and orange chicken), a detailed plan to reduce plastic packaging and work with more sustainable alternatives, and of course, that cult-favorite “Everything But the Bagel Sesame Seasoning.” Late last month, the grocery store quietly dropped a YouTube channel (thanks for the heads up, PopSugar)—and we mean quietly, given that there are only 440 subscribers at the moment. (To be fair, they just joined on April 23.) But from what we’ve seen so far, it definitely lives up to Trader Joe’s fun, quirky reputation.

There are several video categories on the channel—recipes, “how it’s made,” products, “who we are,” and a few podcast episodes too. The product category includes a quick video that shows all the ingredients involved in TJ’s broccoli and kale slaw salad kit (kale, dried cherries and blueberries, broccoli, almonds, sunflower seeds, and radicchio, in case you were wondering); a fun black and white clip spotlights the brand’s maple leaf cookies. The how-to videos are super-satisfying, too—in one, viewers get to go inside the Trader Joe’s “candle lab” and watch peony blossom scented candles go through production. (All to the tune of a banjo, because why not?)

Check out the full Trader Joe’s channel on YouTube.

Click here to read more.

SOURCE: Food & Wine, Bridget Hallinan