WATCH: Marathon Runners Can’t Resist Rubbing Corgi’s Belly as They Pass Him On The Sidelines in New Orleans

Instagram/fluffycorgimax

Prepare to be smitten by this corgi named Max.

Even folks with the most monk-like levels of self-discipline and control would find it hard to resist the little pup’s uncanny charms, his enchantingly floofy figure beckoning belly rubs like a sweet Siren’s song.

Last weekend, Max was among those on the sidelines watching runners compete in the Crescent City Classic, a 10-kilometer race held in New Orleans. He was there with his dad, Colin, and their friend Mary Jacobs to cheer on members of their gym who were participating.

At one point, Max looked a little tired, so Colin picked him up — thus triggering the most adorable response.

“At that moment, people started giving belly pets,” Jacobs told The Dodo. “It was totally spontaneous!”

Here’s the scene on video:

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This is my happy face! 👅 #ilovefamilyoutings #corgisofinstagram #corgilife #flufflife #gelato #smileandbehappy

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SOURCE: The Dodo, Stephen Messenger