Cardinals Coach Kliff Kingsbury Institutes ‘Phone Breaks’ at Team Meetings Because Players Need ‘That Social Media Fix’

Arizona Cardinals Coach Kliff Kingsbury understands cellphone addition. (Michael Conroy/Associated Press)
Arizona Cardinals Coach Kliff Kingsbury understands cellphone addition. (Michael Conroy/Associated Press)

Cellphone addiction is a real and dangerous thing, but one NFL coach is trying to make peace with it.

Kliff Kingsbury, the Arizona Cardinals’ first-year coach, says he’s going to give players “cellphone breaks” during team meetings in the week leading up to game day. “They’re itching to get to those things,” he said (via ESPN) Tuesday during the NFL owners’ meetings in Arizona.

Kingsbury, 39, hopes to cut down on distractions with the breaks, which he gave players when he was coaching at Texas Tech. The breaks he’ll give his pro players, whose average age is 25, will come every 20 to 30 minutes. “You start to see kind of hands twitching and legs shaking, and you know they need to get that social media fix,” he said, “so we’ll let them hop over there and then get back in the meeting and refocus.”

Will it work for a first-year NFL coach who will be under pressure to adapt to the pro game quickly — to be the next Sean McVay? Or will the breaks be the one thing old-school NFL dreads more than almost anything else — a distraction?

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SOURCE: Cindy Boren
The Washington Post