Apple’s Livestream Turned on Early — and Things Got Super Weird

The near-silence of this apparent car journey was calming.
Apple/Screenshot by CNET

Think ’80s horror movie interspersed with bizarre performance-art stunts. What does it all mean?

Look, Apple could have done what it normally does: Turn on its livestream in time for its event at 10 a.m. PT Monday when the event actually starts.

But nah. Why not mess with everyone, set it live hours early and make it look like a 1980s horror movie on VCR.

The livestream is for Apple’s upcoming product event — an event we expect will cast light on Apple’s new video streaming service, news/magazine subscription service, and rumored credit card.

But right now, weirdness is occurring. Deliberate weirdness. Weirdness of the potentially viral kind.

If you click through to Apple’s official livestream site, you’ll find that it already went live and was streaming an empty theater, occasionally shifting camera angles.

It’s bizarre.

But that’s just the beginning of the strangeness. Might mess around and get Chris Evans, of Captain America fame, to call in during the livestream. Cool cool cool. No doubt.

So basically it seems like Apple is creating a bizarre performance-art stunt. Here’s possibly the best part so far: a dude wandering up to the stage, doing a quick sound check, then reciting Emily Dickinson poetry. As you do.

Click here to see more.

SOURCE: CNET – Mark Serrels