LifeWay Research Study Shows That Vacation Bible School Is Worth the Effort

Many of today’s American adults have fond memories of Vacation Bible School (VBS). Memories range from Bible stories and fun songs to flower-shaped cookies and Kool-Aid in Dixie cups.

“It’s Worth It” — a new release from LifeWay Kids in partnership with LifeWay Research — notes that nine in 10 American adults say they have overall positive memories of the summertime mainstay. And the book goes on to explain why the memories go beyond cookies and Kool-Aid.

Landry Holmes, author of “It’s Worth It,” says VBS isn’t “just a program that has a great legacy … but it’s a ministry with a future, and research has shown us that churches believe in that future.”

Holmes, publishing manager for LifeWay Kids, wrote “It’s Worth It” to show that “VBS is the one week that mobilizes the entire church to reach the community with the Gospel, while simultaneously providing a unique discipleship experience for the individual children and volunteers.”

The study shows 69 percent of American parents would encourage participation in VBS even if they don’t attend church if their child is invited by a friend.

Because of this, Holmes says, VBS is not only a tool for discipling the children in our congregations — but an avenue to reach our communities with the Gospel.

“It’s Worth It” points to research that shows 48 percent of people who attend church aren’t inviting people to come along. And 61 percent haven’t shared the Gospel with anyone in the past six months.

Holmes says VBS can help mitigate the evangelism crisis we have in our churches and the loneliness problem we have in our culture.

“People are now more lonely than they’ve ever been,” he says. “We’re in the digital age, but the more connected we are, the more lonely we are. We’re really not in community. And when you draw people into community, you can more easily share the Gospel with them.

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Source: Baptist Press