50 Cent Burns Gucci Shirt to Protest Design House’s Blackface Sweater Controversy

Photo: Amy Sussman/REX/Shutterstock

Warning: Don’t Try This At Home!

50 Cent is the latest rapper to boycott Gucci following the backlash surrounding the black “balaclava jumper” that resembled blackface.

The rapper took boycotting to another level after he shared a video on Instagram of him burning one of the brand’s t-shirts.

“I gotta get rid of all the Gucci I have at home. I’m not supporting their brand anymore,” 50 Cent, a.k.a. Curtis Jackson, captioned the post.

Not only is his large wardrobe featured in the background, but he starts out the video by telling the people around him to “just relax.” After he set fire to the garment, the “Candy Shop” rapper attempted to blow out the flame after it became too hot to handle.

Just one day prior to the fiery post, the 43-year-old promised to donate his remaining Gucci apparel to the homeless.


Following the controversy, 50 Cent joins T.I., Soulja Boy and more rappers in an attempt to take down the luxury brand, which has been a staple in hip hop for decades.

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SOURCE: ET Canada – Alyssa Croezen