A new clothing line was launched this month that aims to be a social conservative, pro-family and pro-life alternative to major brands that support abortion, homosexuality or other left-leaning causes.
The Philadelphia-based COL1972 (short for Culture of Life 1972) was launched earlier this month by conservative homeschool mother and children’s book author Carla D’Addesi and her three daughters, just in time for the 2019 March for Life in Washington, D.C.
Currently selling items like sweatshirts, t-shirts, knit hats, baseball caps, leggings and travel bags, the startup brand aims to expand over time to offer deep lines of men and women’s clothing, as well as clothing for babies and accessories for dogs.
The new brand vows to give 10 percent of its proceeds to organizations that work to protect a “culture of life.”
“There is a fashion war going on,” D’Addesi told The Christian Post. “Families like mine who are conservative feel like we have been marginalized and there is not a place for us in the fashion world because we have not been able to support with our purchasing power brands that are anti-American.”
D’Addesi, who is also a conservative columnist and radio host, explained that her family is big into boycotting companies and corporations that have violated the moral principles of her family.
Whether they won’t shop in Target because of the organization’s transgender bathroom policy or refuse to buy Nike clothing because of its advertising with former NFL player Colin Kaepernick, the number of companies that her family can in good conscience purchase from is decreasing.
“We do not support organizations that turn around and give money to Planned Parenthood, any anti-family organizations,” stated D’Addesi.
A number of clothing companies support the nation’s largest abortion provider as sponsors. Those include Nike, Macy’s, Levi Straus, Dockers, Converse. Companies like J. Crew, Hollister and Gucci support pro-LGBT organizations such as the Human Rights Campaign or GLESN.
“My kids said to me a couple of years ago as we saw another brand fall because of donations that went against our family principles, they said, ‘Mom you are going to have to start sewing,'” D’Addesi recalled.
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SOURCE: Christian Post, Samuel Smith