Devin Vanderpool: This Christmas, Ignore the Commercialization and Remember Why We Celebrate

Every year around October, I begin preparing myself for the onslaught. The increase in number of emails I receive from businesses, the increase in mail, the increase in money slipping away from my bank account. I’m guessing that I throw away twice as much mail and send two to three times as many emails to the trash before opening in the October to December rush than the rest of the year.

And I don’t really blame the people and businesses sending all of this stuff to me. As the Director of Communications for international non-profit LiveBeyond, I fully realize that this is the time of year when nonprofits like ours meet budgets, businesses meet quotas, and people reach out to each other in ways like never before. It’s a time of sharing and community and…meeting the bottom line.

On days like today, I like to think back to when I was living in Haiti, working in Thomazeau for LiveBeyond. Sure, I still got emails, but my everyday life wasn’t so crowded with advertisements and marketing ploys. Christmas time was just…well Christmas time – a time of year when people made a point to get together. I got to help distribute stockings with toys to local children, hand out gifts to the LiveBeyond Haitian staff, and laugh gleefully at the Haitian v. American Christmas song competitions (The Haitians always won, by the way).

Christmas isn’t so over commercialized in Haiti. In a country where most of the people live on less than a couple bucks a day, who can afford to buy mountains of presents for each other? No new email or billboard was going to encourage one of my friends to make an impulse buy of this year’s big present. So, few companies even bother advertising there.

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SOURCE: Christian Post, Devin Vanderpool