Samuel Rodriguez Looks to Expand Cable Offerings for Latino Christian Network TBN Salsa

Christian digital broadcast television network TBN Salsa, the English speaking network run by Latinos and owned by Trinity Broadcasting Network, is campaigning cable providers to include the network in its offerings.

Rev. Samuel Rodriguez, president of the National Hispanic Christian Leadership Conference and a key advisor to the TBN Salsa network since it’s inception, took to social media last week with a message for his thousands of supporters concerning TBN Salsa. The California-based minister encouraged people to watch his sermons on his show “New Season,” which broadcasts on the Salsa network and asked them to petition their cable providers to get TBN Salsa on cable, everywhere.

“Step into your New Season with @pastorsamuelrodriguez on @tbnsalsa!” Rodriguez, who is also an editorial advisor for The Christian Post, posted on Instagram.

“Can’t view @tbnsalsa on your television? Contact your cable provider TODAY requesting that they carry TBN Salsa,” he added.

The four-year-old network is the only one of its kind. It is run by Latinos with the goal of reaching English-speaking, second-generation, Hispanic people across the United States. The channel offers a mix of religious, educational, entertainment and family-oriented programming.

As it stands, Salsa programmers say the network reaches over 40 million homes throughout the U.S. but they are hoping to expand their reach by getting cable companies to pick up the channel and share the Christian message with even more people.

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Source: Christian Post