The Dallas Cowboys are the most valuable NFL franchise on Forbes‘ annual list for the 12th year in a row after getting a $5 billion valuation.
That represents a 4 percent bump from last year, according to the magazine, which released its list on Thursday. The Cowboys are the first pro sports team to reach the $5 billion mark, even though they haven’t played in a Super Bowl since 1996.
The Cowboys have not enjoyed much success since Jason Garrett replaced Wade Phillips as head coach during the 2010 season. Garrett’s Cowboys have been to the postseason only twice, losing in the divisional round each time. This season the team is off to a 1-1 start, but the offense currently ranks 29th in points scored.
Much of the team’s valuation is tied up with AT&T Stadium, which is technically owned by the city of Arlington, Texas, but is operated by the Cowboys.
In addition to seating 80,000 for NFL games, the retractable roof stadium also boasts wrestling and boxing events, and could be the venue for the next Saul ‘Canelo’ Alvarez bout because the Mexican national and unified middleweight champion has a large following in Texas. He previously sold 51,420 tickets in 2016 for a bout against Liam Smith, but a boxing match against a more popular opponent could be far more lucrative.
President Donald Trump reportedly had an offer to buy the team for $50 million in 1984, when the Cowboys were struggling, but thought better of it.
As he told The New York Times, ‘I feel sorry for the poor guy who is going to buy the Dallas Cowboys. It’s a no-win situation for him, because if he wins, well, so what, they’ve won through the year, and if he loses, which seems likely because they’re having troubles, he’ll be known to the world as a loser.’
Jerry Jones ultimately purchased the hapless Cowboys in 1989 for a mere $140 million dollars and immediately began the process of returning the franchise to its glory years of the 1970s. The team won three Super Bowls in the 1990s.
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Source: Daily Mail